Creating a playlist that has a feel of each user gives people the experience of being together. Over the same period, Spotify has noted an increase in content streaming as people seek out ways to stay entertained, informed and connected.Ĭollaborative playlists are a fun and easy way for users to co-curate playlists with friends, by each adding their favourite tracks. Several surveys conducted over the past year have showed how people all over the world have been craving shared communal experiences. The top 3 most popular tracks in group sessions in Kenya were Baby Bumblebee by Julie Gardner, Butter by BTS and Niko Sawa by Bien and Nviiri The Storyteller. Over the past 90 days, Kenya saw a 40% increase in collaborative playlist plays. Spotify has established that there is an increase in the number of people using the platform to co-create and share audio content using their favorite music.
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